Curriculum vitae

Manuel Colombo

Experience Lead, Publicis Sapient Italy Cuggiono, Lombardia, Italia linkedin :: manuelcolombo Mail :: il.manuel.colombo

Profile

Senior Design Lead with experience in UX research, design leadership and digital transformation. I've led cross-functional teams in complex environments, driving the adoption of new methodologies and a culture open to change. I believe in the value of engaging with diverse perspectives and balancing user insights with strategic vision. Currently at Publicis Sapient, I coordinate projects for Stellantis that require flexibility, critical thinking and adaptability.

Key competencies

• Development and experimentation of research methodologies
• Activation of user insights integrated with strategic vision
• Collaborative and results-oriented leadership
• Change management and rapid adaptability
• Effective presentation of results and synthesis of diverse viewpoints
• Design of business-oriented solutions
• Openness to external ideas
• Native Italian speaker, fluent English

Professional experience

Publicis Sapient Italy

Experience Lead — 2020–Present

• Coordination of UX and research activities for Stellantis
• Facilitation of workshops and design thinking processes
• Team development through mentoring and talent valorization
• Collaboration with stakeholders from various sectors to translate complex needs into effective research strategies

Capgemini / Backelite + DOING

Lead UX Designer — 2017–2020

• Leadership of digital transformation projects for major clients such as Vodafone, Crédit Agricole, ESA, Leonardo, Terna and Intesa San Paolo
• Leadership of multidisciplinary teams and implementation of advanced testing methodologies
• Management of feedback and adaptation of internal processes in response to organizational changes

RCS Periodici / Corriere della Sera

Digital Art Director & UX Designer — 2009–2017

• Development of collaborative editorial systems and launch of digital products
• Promotion of a culture of dialogue and experimentation

Selected publications and talks

• Medium Article: My Design Principles ↗
• I'll speak at the world usability congress on Wednesday the 15th of October 2025 ↗

Languages

Italian (Native speaker), English (Fluent)