About Me
Manuel Colombo
Experience Lead, Publicis Sapient Italy
Cuggiono, Lombardia, Italia
www.linkedin.com/in/manuelcolombo
colombo.design@gmail.com
Profile
Senior Design Lead with experience in UX research, design leadership, and digital transformation. I have led cross-functional teams in complex environments, fostering the adoption of new methodologies and a culture open to change. I believe in the value of engaging with different perspectives and balancing user insights with strategic vision. Currently at Publicis Sapient, I coordinate projects for Stellantis that require flexibility, critical thinking, and adaptability.
Key Skills
- Development and experimentation with research methodologies
- Activation of user insights integrated with strategic vision
- Collaborative, results-oriented leadership
- Change management and rapid adaptation
- Effective presentation of results and synthesis of diverse viewpoints
- Business-oriented solution design
- Openness to external ideas
- Fluent in English and Italian
Professional Experience
Publicis Sapient Italy
Experience Lead — 2020–Present
- Coordination of UX and research activities for Stellantis
- Facilitation of workshops and design thinking processes
- Team development through mentorship and talent enhancement
- Collaboration with stakeholders from various industries to translate complex needs into effective research strategies
Capgemini / Backelite + DOING
Lead UX Designer — 2017–2020
- Led digital transformation projects for major clients such as Vodafone, Crédit Agricole, ESA, Leonardo, Terna, and Intesa San Paolo
- Leadership of multidisciplinary teams and implementation of advanced testing methodologies
- Managed feedback and adapted internal processes in response to organizational changes
RCS Periodici / Corriere della Sera
Digital Art Director & UX Designer — 2009–2017
- Developed collaborative editorial systems and launched digital products
- Promoted a culture of dialogue and experimentation
Selected Publications & Talks
- Medium Article: My Design Principles ↗
- I'll speak at the world usability congress on Wednesday the 15th of October 2025 ↗
Lingue
Italiano (Madrelingua), Inglese (Fluente)